Last updated 10 November 2026

Privacy Policy

PawMerge is a service based in Indonesia. This policy explains what we collect, why, and how long we keep it.

What we collect

• Photos you upload and the names and pet types you enter.
• Your email address, to send your previews, receipts and order links, and up to three reminders about an unpaid order (some with a time-limited discount). Every reminder has an unsubscribe link.
• The portraits we generate for you.
• Technical data: a hashed (not raw) IP address for abuse limits, and an essential cookie that keeps your order open in your browser. We use no advertising trackers.
• Usage analytics (PostHog): pages viewed, steps completed in the studio, device and browser type, approximate location from your IP address, and errors that occur, so we can fix problems and improve the studio. Without your consent this runs without cookies or browser storage. If you choose Accept in the cookie banner, we also set analytics cookies and record anonymised session replays; in those, everything you type is masked and your photos, portraits, names and email are never captured. You can change your choice any time with Cookie settings in the footer.
• Payment details are collected and processed by Creem; we never see your card number.

How we use it

• To make and deliver your portraits, and to support you.
• To prevent abuse of free previews and enforce our Acceptable Use Policy.
• We do not sell your data or use your photos to train AI models.

Who processes it

• AI model providers, which receive your photos only to check them and generate your portraits.
• Cloud hosting and storage providers, which store data encrypted on our behalf.
• PostHog (United States), our analytics and error-monitoring provider. It also receives technical records of our AI requests (model, timing, cost and our own prompt text), never your photos.
• Creem, our merchant of record, which receives your email, billing country and payment details at checkout and processes them under its own privacy policy as the seller of your purchase. Creem also screens our generation requests with its moderation service.
• Our email delivery provider.

How long we keep it

• Unpaid orders, including photos and previews, are deleted automatically after 30 days.
• For paid orders, uploaded photos are deleted 30 days after purchase; portraits are kept for 90 days so you can download them again. For a scheduled gift, the 90 days start on the delivery date.
• Backup copies are encrypted and removed within 30 days of the original being deleted.
• You can ask us to delete everything sooner.

Your rights

You can request access to, correction of, or deletion of your data at any time by emailing support@pawmerge.com.